Terms of Service

1. Definitions

In these terms, the following definitions apply:

• "Company", "we", "us", or "our" refers to SEO Backlinks.
• "Client" or "you" means the business or person engaging our services in a business capacity.
• "Services" means SEO, digital PR, link building, outreach, reporting, consultancy, website, hosting, and related services provided by us.
• "Deliverables" means the specific items to be provided, such as reports, published links, outreach assets, content, strategy documents, or website code.

2. Company Information

SEO Backlinks
Room 418, Golden Cross House, 8 Duncannon Street, London WC2N 4JF, United Kingdom
Email: info@seobacklinks.co.uk
Phone: 020 7164 0109

3. Business-to-Business Services Only

3.1 Scope

We provide services to business clients. We do not provide consumer services through this website.

3.2 Commercial Capacity

You confirm that you are entering into any agreement with us in a commercial capacity and not as a consumer.

4. Acceptance and Order of Precedence

4.1 Formation

A binding agreement is formed when any of the following occurs:

• You sign or approve a service agreement, proposal, quote, or statement of work.
• You make a payment, whether a deposit or full amount.
• You instruct us to proceed by email, message, call, or other written communication.
• We commence work on your behalf with your knowledge.

4.2 Order of Precedence

If you enter into a separate signed agreement, proposal, or statement of work with us, that document takes precedence over these website terms where there is a conflict. These terms apply to website use, services supplied without a separate signed contract, and matters not expressly covered by a separate agreement.

5. SEO, Digital PR, and Link Building Services

5.1 No Guarantees

We do not control search engines, publishers, journalists, editorial teams, competitors, or third-party SEO metrics. We therefore do not guarantee:

• Specific search engine rankings.
• Specific increases in traffic, leads, sales, or revenue.
• The permanence of any link or publication placement.
• Specific DA, DR, traffic, indexing, or link attribute outcomes.

5.2 Editorial Control

Publishers and third-party websites have full editorial control. They may edit copy, choose anchor text, apply "nofollow", "sponsored", or other link attributes, change URLs, update pages, remove content, or decline publication. We are not liable for those editorial decisions.

5.3 Publisher Availability

Publisher availability, pricing, editorial policies, and acceptance criteria may change without notice. If a proposed publisher becomes unavailable, we may suggest a reasonable alternative where appropriate.

5.4 Campaign Batches and Delivery

Each monthly package purchases the campaign batch shown at checkout. We aim to complete that batch within 45 days after payment, approval of the campaign brief, and receipt of any information or access reasonably required from you.

Publication timing remains subject to editorial decisions outside our control. If a publisher delay creates a shortfall, we continue the work and carry the outstanding placement into the next delivery period until the agreed batch is complete. A placement only counts once it is live and verified. We do not guarantee a named publication, a particular anchor or link attribute, indexing, rankings, or permanent third-party hosting.

6. Website, Hosting, and Related Services

6.1 Scope and Revisions

The scope of any website, technical, or hosting work is defined in the relevant proposal or statement of work. If no revision limit is specified, we include up to two rounds of reasonable revisions per project stage. Requests that materially change the brief, structure, design, or technical requirements may be quoted separately.

6.2 Maintenance and Updates

Where we offer maintenance, hosting, or update packages, those services are subject to fair usage. Minor content edits, image swaps, plugin updates, and bug fixes may be included depending on your package. New page creation, redesigns, custom features, content production, and graphic design are not included unless expressly agreed.

6.3 Client Content

You are responsible for supplying accurate content, images, branding, access credentials, approvals, and instructions. You warrant that you have the rights to any material you provide. We are not responsible for errors, omissions, copyright issues, or regulatory issues in client-supplied content.

6.4 Technical Limitations

We aim to build and support work for modern browsers and widely used devices. We do not guarantee compatibility with outdated browsers, unsupported platforms, or third-party systems outside our control.

6.5 Hosting, Downtime, and Backups

If we provide hosting or technical services, we may use third-party cloud, CDN, email, analytics, or platform providers. We do not guarantee uninterrupted availability and are not liable for losses caused by outages, platform failures, data loss, security incidents, or third-party service changes. Unless expressly included in your agreement, you are responsible for maintaining your own backups.

7. Fees, Payment, and Refunds

7.1 Payment Terms

Invoices are due upon receipt unless otherwise agreed in writing. We may require payment in advance before starting or continuing work.

7.2 Suspension

If payment is overdue by 7 days, we may suspend services, pause campaigns, withhold deliverables, or take hosted work offline without liability.

7.3 Refunds

Payments for a campaign period are final and non-refundable once work has begun, unless otherwise agreed in writing or required by law. The campaign-completion process in clause 5.4 applies to any placement shortfall. Our Refund Policy forms part of these terms and is available at /refunds/.

7.4 Chargebacks

You agree not to initiate chargebacks for properly authorised payments. If you do, you agree to indemnify us for reasonable costs, fees, and administrative time spent contesting the dispute.

7.5 Monthly Billing

Monthly packages renew automatically at the price shown at checkout until cancelled. There is no fixed minimum term. You may cancel before the next renewal and the cancellation will take effect at the end of the current paid billing period. Cancelling does not create a refund for the current period, and we will continue work on its agreed campaign batch.

8. Client Obligations

You agree to:

• Provide necessary access, information, approvals, and feedback promptly.
• Ensure all information you provide is accurate and lawful.
• Use our services only for legitimate business purposes.
• Communicate professionally. We may terminate or suspend services if abusive, threatening, or unreasonable behaviour occurs.

9. Limitation of Liability

9.1 Cap on Liability

To the maximum extent permitted by law, our total liability to you for any claim arising out of or connected with these terms or our services shall not exceed the fees paid by you to us in the 6 months before the claim arose.

9.2 Exclusions

We are not liable for:

• Loss of profits, revenue, business, goodwill, rankings, traffic, data, or opportunities.
• Indirect, consequential, special, or punitive losses.
• Search engine updates, manual actions, ranking volatility, indexing changes, or competitor activity.
• Publisher, platform, hosting, payment processor, analytics, or third-party service failures.
• Losses caused by inaccurate instructions, delayed approvals, missing access, or client-supplied material.

10. Intellectual Property

10.1 Pre-Existing IP

We retain ownership of our pre-existing intellectual property, including code libraries, templates, processes, outreach systems, publisher lists, documents, tools, and know-how.

10.2 Deliverables

Unless otherwise agreed in writing, ownership or licence rights in deliverables transfer only after we have received payment in full for the relevant work. Until full payment is received, you receive a limited, revocable licence to use the deliverables for the agreed purpose.

11. Termination

11.1 By Us

We may terminate or suspend services immediately if you breach these terms, fail to pay, become insolvent, misuse our services, or behave abusively.

11.2 By You

You may cancel a monthly package at any time before its next renewal, with effect from the end of the current paid billing period. A separate signed agreement may set different terms and will take precedence where it does. Cancellation does not entitle you to a refund for work already commissioned or the current paid period.

12. Governing Law and Jurisdiction

12.1 Governing Law

These terms and any dispute or claim arising out of them shall be governed by and construed in accordance with the laws of England and Wales.

12.2 Jurisdiction

Each party irrevocably agrees that the courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with these terms.