SEO Backlinks | UK Digital PR & Link Building Agency

SEO backlinks earned in real news.

We earn editorial SEO backlinks for UK brands through digital PR, expert commentary and data-led campaigns. Every placement sits inside an article on a published news or industry site, and every link is tracked in your campaign dashboard.

  • Earned through journalists
  • Editorial coverage only
  • Every link tracked
Backlink fundamentals

SEO backlinks are links from other websites that help search engines discover your pages and understand their relevance and credibility. The strongest links sit inside useful, relevant coverage. Where a link appears, and who reads that page, matters more than a DA or DR score.

Learn how backlinks work
What we do

Coverage that gives your pages a reason to rank.

We take stories to journalists who write for your customers. When they run one, the article links to a page on your site. Links are one part of how Google ranks a page, so we report every placement and the page it supports, and we leave the forecasts out.

How we get coverage

Three ways we get you into the news.

Quick comment on today's stories, commentary in your company's name, and data stories our team researches from public sources and surveys. Most campaigns use a mix, and you don't need to hand us a story to start.

Reactive PR

We watch journalist requests and the news agenda every working day. When a story fits your business, we pitch a comment while the story is still live. It's usually the quickest route to coverage.

  • Daily journalist-request monitoring
  • Pitches sent while the story is live
  • Comment on breaking news
  • Quote-led placements
Daily Record reactive PR placement
Domain Authority89
Monthly Traffic16M+

Expert commentary

Our team writes commentary in your company's name for journalists covering your sector, so your brand is quoted in articles your buyers read.

  • Comment written by our team
  • National, regional and trade press
  • Your brand named in the article
  • Stories aimed at the pages you want to strengthen
Mirror expert commentary placement
Domain Authority94
Monthly Traffic55M+

Data stories

We build stories from public datasets, Freedom of Information requests and surveys we run, then pitch the headline finding to the journalists who cover that topic.

  • Survey design
  • Government and FOI data
  • Repeatable story formats
  • One story can earn several placements
Forbes editorial coverage from a data campaign placement
Domain Authority95
Monthly Traffic500M+
Swipe

Clear campaign commitments

How a month works: you send the pages you want to strengthen. We research the stories, pitch them through our journalist relationships and add each link to your dashboard the day it goes live.

Up to 45
Days per campaign batch

We aim to complete each agreed batch within 45 days. Our terms set out exactly when the clock starts.

100%
Campaign completion

Only live, verified placements count. If publisher timing creates a shortfall, we keep working until the agreed batch is complete.

Editorial
Articles, not adverts

Every placement must appear in an editorial article on a site with its own readership. Sponsored posts don't count.

Flexible
Month-to-month

No fixed-term lock-in. Cancel before the next renewal, or change tier for the following campaign cycle.

Campaign examples.

Editorial placements we've landed for clients. Click any tile to see the full article.

Why the source of a link
matters more than its score.

Google doesn't use third-party DA or DR scores. What it can see is the page around a link: who published it, who reads that site, and whether the article has a reason to mention you.

PR backlinks and digital PR backlinks tick all three boxes. We earn them through our journalist relationships, with expert commentary and original stories pitched to publications whose readers overlap with your market.

  • 01
    Titles your customers readNational, regional and trade publications picked for the story and the market you sell into.
  • 02
    Editorial articles a journalist chose to writeLive articles in the news or features section. We don't use sponsored posts, PBNs or blog guest posts.
  • 03
    Coverage that helps people, search engines and AI answers find youGoogle's AI Overviews and AI Mode, and tools like ChatGPT, tend to lean on pages Google already trusts and on brands named in news coverage. A placement can support all of that, but no single link guarantees a ranking or an AI citation.
How a 10-placement batch fills upIllustrative example · 45-day batch window · each link reported as it goes live
Wales Online
Metro
Daily Express
Daily Mirror
Daily Mail
Illustrative only. Which titles run a story, and when, is up to the journalists.

What clients say about working with us.

We earn editorial coverage for businesses across the UK, from finance and property to retail and recruitment.

SEO backlink packages.

Pick 5, 10 or 20 editorial placements a month. That works out at £500, £450 or £400 a placement, month to month.

0
PBNs or link networks
45
Day batch target
12,000+
Placements delivered
100%
Campaign completion rate
150+
Active clients

Starter

Five placements a month to see how we work.

£2500/month
  • 5 editorial placements per batch (£500 each)
  • Coverage on news and industry sites with their own readers
  • 45-day target for each batch
  • Live dashboard access
  • Month to month, cancel before renewal
Start now

Scale

Twenty placements a month for a steady programme.

£8000/month
  • 20 editorial placements per batch (£400 each)
  • Coverage on news and industry sites with their own readers
  • 45-day target for each batch
  • Live dashboard access
  • Month to month, cancel before renewal
Start now
The Guardian
Daily Mail
The Daily Telegraph
Daily Mirror
Metro
Forbes

Editorial placements only · Every link reported in your dashboard · Cancel before any renewal

Get in touch

Tell us which pages you want to strengthen.

Send your website and the pages that matter most. We'll reply within one business day with the stories we'd pitch and the plan that fits. Use the form, email info@seobacklinks.co.uk, or book a call.

Book a call
Message sent.We'll get back to you within one business day.