The clearest answer is the one we can verify: SEO Backlinks charges £2,500, £4,500 or £8,000 per month, depending on whether your campaign batch contains five, ten or twenty editorial placements. That's £500, £450 or £400 per placement. They're managed-campaign prices: they cover the work required to earn and report coverage, and you can't buy one link on its own.
Across the wider UK market, quotes vary because “link building” can describe anything from resold guest-post inventory to an original digital PR campaign. Comparing the monthly fee without comparing the method is like comparing a classified advert with a newsroom: both publish words, but the work and outcome aren't equivalent.
Our monthly package prices
| Plan | Monthly price | Campaign batch | Per placement | Terms |
|---|---|---|---|---|
| Starter | £2,500 | Minimum 5 editorial placements | £500 | Month to month |
| Growth | £4,500 | Minimum 10 editorial placements | £450 | Month to month |
| Scale | £8,000 | Minimum 20 editorial placements | £400 | Month to month |
Each payment starts a defined campaign batch, targeted for completion within 45 days of the campaign starting. If publisher timing pushes a placement beyond that window, the outstanding work carries forward until the agreed batch is complete. Only live, verified placements count.
What a monthly link building fee should cover
- Target pages. Which pages the campaign supports and what kind of story suits them.
- Campaign development. Data analysis, surveys, expert commentary or another defensible story angle.
- Journalist research and pitching. Matching the story to relevant writers and publications instead of sending a generic release to a list.
- Editorial follow-up. Answering questions, checking claims, supplying assets and adapting the angle without compromising accuracy.
- Verification and reporting. Recording the live URL, target page, link attribute, publication and campaign context in a client dashboard.
This is why we don't sell single links. The successful placement is only the visible end of a process that also contains pitches that are declined, data work that needs refining and stories that have to be redirected to a better-fit publication.
The factors that move an agency quote
- Volume. More placements require more angles, journalists and quality control; doubling volume doesn't simply mean duplicating one pitch.
- Sector difficulty. Regulated and sensitive sectors have smaller publisher pools and more approval work. Our guides to legal SEO backlinks and gambling SEO backlinks show what that means in practice.
- Original research. A data study or survey costs more to produce than a reactive expert comment, but it can support broader coverage.
- Geography. One UK campaign is simpler than coordinating different stories and publication lists across several markets.
- Reporting and service level. Live dashboards, strategy input and named senior oversight cost more than a monthly spreadsheet of domains.
Why the cheapest quote can be expensive
Google's link-spam policy lists buying or selling links for ranking purposes, automated link creation, excessive exchanges and low-quality directory or bookmark links among the practices that can be treated as spam. A cheap package built around those methods can be ignored by Google or create clean-up work later. The useful question is whether the link has an editorial reason to exist. Price alone doesn't tell you.
Digital PR isn't automatically safe because an agency uses the label. Ask to see recent live coverage, how the publisher was selected, what counts as a completed placement and whether the agency controls or rents any of the sites involved.
Contract points to check before buying
- Is the fee monthly, project-based or tied to a fixed minimum term?
- What exactly counts as a completed placement?
- What is the target delivery window, and what happens if a publisher delays?
- Does the agency promise named publications, rankings or dofollow links it cannot control?
- Will you see live URLs, target pages and link attributes as the work lands?
- Are placements rented, or intended to remain live after the campaign ends?
Sources and review notes
- Google Search Central, Spam policies: link spam: official policy page, reviewed 12 July 2026.
- BuzzStream, State of Digital PR 2026, published 2026; used for context on how modern digital PR teams structure and assess campaign work.
Next step
See the full backlink packages, or book a call if you want us to recommend a sensible starting tier against your pages and competitors.
FAQs
How much does SEO Backlinks charge per month?
Starter is £2,500 per month for a five-placement campaign batch, Growth is £4,500 for ten, and Scale is £8,000 for twenty. That works out at £500, £450 and £400 per placement. All three are month to month and target completion of each batch within 45 days.
Do you sell individual backlinks?
No. You can't buy a single link on its own. We price the managed campaign because the work includes research, story development, pitching, editorial follow-up, verification and reporting, and we don't run an inventory of sites to sell from.
Why do link building agency prices vary so much?
The main variables are campaign volume, how much original research is needed, the seniority of the team, the difficulty of the sector, the number of markets and the quality of reporting. A reseller and a specialist digital PR team may both use the phrase link building while selling completely different work.
Is there a long contract?
No. The standard plans renew monthly with no fixed minimum term. Cancel before the next renewal and the plan ends after the current paid campaign period.
Does a higher fee guarantee rankings?
No. A higher budget can fund more research, pitching and placements, but rankings also depend on your pages, technical SEO, competitors and search-engine changes. No agency controls a particular ranking outcome.