Editorial link building, explained clearly.

Why the agency exists

Daniel founded his first SEO company in 2017 and saw the same problem repeatedly: businesses were paying for backlink reports filled with strong-looking metrics but weak relevance, little editorial context and no clear connection to the pages that needed to rank.

SEO Backlinks was built around a narrower offer. We develop useful stories, data and expert commentary, pitch relevant journalists, and earn coverage where the link has a clear reason to exist. We don't run private blog networks or rent links that disappear when a retainer ends.

What clients can expect

• A defined campaign batch. Each plan states the minimum number of placements and the target delivery window before checkout.
• Publications with real readerships. Readership, editorial standards and context decide whether a placement counts.
• Transparent reporting. Live URLs, target pages and link attributes appear in the client dashboard.
• Month-to-month terms. There is no fixed-term lock-in; clients can cancel before the next renewal.
• Clear limits. Publishers control their own articles and links, and no agency can guarantee rankings, named publications or permanent third-party coverage.

Who leads the work

Daniel Weston

Founder & Head of SEO

Daniel sets the agency's search and campaign strategy and is the named author of the educational guides on this site.

Read Daniel's profile or view LinkedIn.

Track record

Across the agency's work, SEO Backlinks has delivered more than 12,000 placements for over 150 active clients, with every agreed campaign completed. These are operating figures, not promises of a particular ranking outcome.