Daniel Weston
Connect on LinkedInDaniel Weston is co-founder and Head of SEO at SEO Backlinks. He founded his first SEO company in 2017 and spent the following years helping UK businesses grow through search, building a reputation for results and long-term client relationships rather than quick wins.
He now leads the SEO and digital PR strategy at SEO Backlinks, which he runs with his brother Oliver. Daniel writes most of the guides on this site. His focus is the kind of link building that holds up to scrutiny: editorial coverage earned through real stories and data, the placements a competitor cannot quietly replicate, and nothing that breaches Google's guidelines.
If a tactic cannot be explained clearly to a client, a journalist or a search quality reviewer, he will not build a campaign around it. That principle runs through everything published here.