Our SEO for law firms service is digital PR that earns editorial links. People choosing a solicitor search for a practice area and a place, and one of the things Google weighs is whether other trusted sites link to the firm's pages. We get your firm into that coverage. We don't do technical SEO, local SEO or website work, so if your site needs those, it's worth having a specialist alongside us.
This is the service page. If you want the principles and risks first, read the guide to legal SEO backlinks.
How a month works
- You send the pages. Your website and the practice-area pages you want to strengthen, such as employment, family or conveyancing.
- We research the stories. We work from published Ministry of Justice and tribunal statistics, court records and our own FOI requests.
- We write and pitch. Stories go to legal, business, money and regional journalists through relationships we already have. If an angle doesn't land, we build the next one.
- Links land and get reported. We aim to complete each batch within 45 days, and each placement appears in your dashboard with the publication, live URL, link attribute and target page.
Campaigns don't depend on a spokesperson. If a partner or barrister wants to comment on a story, we can include them.
Story formats that suit legal practices
- Figures from published court and tribunal data, such as employment tribunal claims or probate waiting times.
- FOI-based stories, for example how councils handle a particular type of complaint.
- Plain-English explainers when new legislation or a notable judgment changes what people need to know.
- Business stories for commercial, employment and regulatory practices, aimed at trade and SME titles.
We match each story to a practice area the firm offers, and we won't force a link into coverage where it doesn't belong.
Legal-sector safeguards
The SRA Code requires publicity to be accurate and not misleading, and lawyers must protect client confidentiality. So we never use client-identifying detail, never promise a case outcome, never call a lawyer “the best” and never imply a named publication has agreed to cover the firm. The firm keeps final responsibility for its professional and regulatory compliance.
What the package commits to
Starter, Growth and Scale buy campaign batches of five, ten and twenty placements, each with a 45-day target. A placement only counts once it's live on a publication with a real readership and has passed our quality checks. Placements aren't rented, but publishers keep control of their own articles, URLs and link policies, so we don't guarantee a ranking, a dofollow attribute, a named masthead or an AI citation.
Pricing
| Plan | Monthly price | Campaign batch |
|---|---|---|
| Starter | £2,500 | 5 placements |
| Growth | £4,500 | 10 placements |
| Scale | £8,000 | 20 placements |
All plans renew monthly with no fixed minimum term. Cancel before the next renewal to stop future charges. See the package terms or book a call to talk through your practice areas.
Sources
- Solicitors Regulation Authority, Code of Conduct for Solicitors (reviewed 12 July 2026).
- Google Search Central, creating helpful, reliable, people-first content (reviewed 12 July 2026).
- Google Search Central, link-spam policies (reviewed 12 July 2026).
FAQs
Is this SEO for law firms, or digital PR?
It's digital PR that earns links, which is one part of SEO. We get your firm into legal, business and regional coverage that links to your practice-area pages. Technical SEO, local SEO, website changes and legal-content writing for your own site aren't included.
How much does it cost?
Law firms use the same monthly plans: Starter at £2,500 for 5 placements, Growth at £4,500 for 10 and Scale at £8,000 for 20. Each plan is month to month with no fixed-term lock-in.
Do our solicitors need to give quotes or approve every pitch?
No. Campaigns are built from published court, tribunal and government data and our own FOI requests, so they don't depend on a spokesperson. If a solicitor wants to comment on a story, we can include them, and anything published in their name stays their own wording.
How quickly are placements delivered?
We aim to complete each batch within 45 days. If a publisher runs late, we keep working until the agreed number of placements is live.
Do you guarantee rankings or named publications?
No. Publishers control editorial decisions and Google controls rankings. We commit to the agreed batch of editorial placements, then report the actual coverage and link attributes.
Is the work SRA compliant?
We don't make claims about outcomes, rankings of lawyers or client matters, and we never use client-identifying detail. The firm stays responsible for its own professional and regulatory compliance, and we don't give legal advice.