Our SEO for law firms service is a focused link building and digital PR offer. We help legal practices turn named partner or barrister expertise into accurate editorial commentary, data-led stories and useful explanations that journalists can reference.
The service is commercial: it is for firms that want an agency to run the campaign. If you are researching the principles and risks first, read the separate guide to legal SEO backlinks.
What we do
- Practice-area planning. We map realistic story themes to the lawyers and pages that can support them.
- Approved expert commentary. Partners or barristers provide accurate input that the firm can review before it is pitched.
- Data and public-information angles. Where appropriate, we analyse reliable public data and explain the method clearly.
- Relevant journalist outreach. Pitches go to writers whose beat and audience fit the legal issue.
- Placement reporting. The live article, target page, publication and actual link attribute appear in the dashboard.
Legal-sector safeguards
Legal PR needs more than an SEO checklist. The SRA Code requires publicity to be accurate and not misleading, and lawyers must protect client confidentiality. Our workflow therefore assumes named firm approval, source checking and no client-identifying detail unless the firm confirms it can be used lawfully.
We do not promise a case outcome, call a lawyer “the best”, invent a statistic or imply a named publication has agreed to cover the firm. The law practice retains final responsibility for professional and regulatory compliance.
Campaign formats
- Reactive comment on legislation, judgments and policy changes.
- Plain-English explanations of a current legal issue.
- Analysis of published court, tribunal or government data.
- Practice-area surveys with a disclosed methodology.
- Business commentary from commercial, employment or regulatory specialists.
The strongest angle depends on the firm's real expertise and approval speed. We will not force a practice area into a news story merely to create a target-page link.
What the package commits to
Starter, Growth and Scale buy campaign batches of five, ten and twenty placements. The target completion window is up to 45 days after payment, briefing and required approvals. Publications fall within the DA 40–95 campaign range, with relevance and readership reviewed alongside authority.
Placements are not rented and are intended to remain live, but publishers retain control of their articles, URLs and link policies. We do not guarantee a ranking, dofollow attribute, named masthead, AI citation or permanent third-party hosting.
Pricing
| Plan | Monthly price | Campaign batch |
|---|---|---|
| Starter | £2,500 | 5 placements |
| Growth | £4,500 | 10 placements |
| Scale | £8,000 | 20 placements |
All plans renew monthly with no fixed minimum term. Cancel before the next renewal to stop future charges. See the package terms or book a call to discuss practice areas and approval requirements.
Sources
- Solicitors Regulation Authority, Code of Conduct for Solicitors — current rules reviewed 12 July 2026.
- Google Search Central, creating helpful, reliable, people-first content — official guidance, reviewed 12 July 2026.
- Google Search Central, link-spam policies — reviewed 12 July 2026.
FAQs
What does the law firm service include?
Campaign planning, approved expert commentary or data angles, journalist outreach, editorial placement verification and live reporting. It does not include technical SEO, website changes or legal-content production unless separately agreed.
How much does it cost?
Law firms use the same monthly plans: Starter at £2,500, Growth at £4,500 and Scale at £8,000. Each plan is month to month with no fixed-term lock-in.
How quickly are placements delivered?
We target completion of each agreed campaign batch within 45 days after the brief, spokespeople and approval process are ready. Fast legal approval and access to the right expert improve the campaign's ability to respond to the news cycle.
Do you guarantee rankings or named publications?
No. Publishers control editorial decisions and Google controls rankings. We commit to the agreed campaign batch and DA 40–95 publication range, then report the actual coverage and link attributes.
Is the work SRA compliant?
We build accuracy, approval and confidentiality checks into the workflow, but the firm remains responsible for its professional and regulatory compliance. We do not provide legal advice or replace the firm's compliance review.