SEO for accountants: digital PR and link building
We earn press coverage and editorial links for UK accountancy firms, tax advisers and bookkeeping practices. It's PR-led link building: our team finds the story, writes it and takes it to journalists through our relationships and FOI requests. Technical SEO, local SEO and paid search aren't part of the service.
What this service covers
When someone searches for an accountant, Google weighs many things: the firm's own pages, its location, its reviews, and whether other trusted sites link to it. We work on that last part. We get your firm mentioned in news and trade coverage about tax, money and small business, and the articles link back to pages on your site.
That's the whole offer. We don't rebuild websites, fix technical issues, manage Google Business Profiles or run ads. If your site needs those, it's worth having a specialist alongside us. Links are one part of how Google ranks a page, so we report every placement and the page it supports, and we don't forecast rankings.
Why tax stories suit PR
Tax news runs to a calendar journalists already plan around. The 31 January self-assessment deadline, the end of the tax year on 5 April, the Budget and other fiscal events, and the phased rollout of Making Tax Digital for Income Tax from April 2026 all send editors looking for clear explanations at predictable times.
That gives an accountancy campaign several kinds of outlet to aim at:
- Money and personal finance pages. Readers want to know what a change means for their own return, so plain-English explainers and regional data travel well here.
- Small-business and SME titles. Payroll, VAT, R&D tax relief and cash-flow stories reach the owners who hire accountants.
- Regional business press. Local figures on things like late filing or business start-ups give a regional editor a story with their own readers in it.
- Accountancy trade titles. Useful for credibility with peers and referral partners, and for links to specialist service pages.
None of these dates guarantees coverage. They give journalists a reason to write about tax, and we make sure there's a usable story ready when they do.
How a month works
- You send the pages. Your website and the service pages you most want to strengthen, such as self-assessment, payroll or R&D tax relief.
- We research the stories. We work from published HMRC and ONS statistics, Companies House data and our own FOI requests, so you don't need to hand over client figures.
- We write and pitch. Each story goes to journalists who cover that subject, through relationships we already have. If one angle doesn't land, we develop the next until your batch is complete.
- Links land and get reported. We aim to complete each batch within 45 days. Every placement appears in your dashboard with the publication, live URL, link type and the page it points to.
Campaigns don't depend on a spokesperson. If a partner would like to be quoted by name, we can include them.
A few weeks before the January deadline, our team asks HMRC through an FOI request for late self-assessment filing figures by region, then turns the answer into a short league table with a plain guide to avoiding the penalty. Each regional title gets its own local figure, and the piece cites the firm's self-assessment page where the journalist finds it useful. The publisher decides whether it runs, how it's framed and whether to include a link.
What we report, and what we can't promise
Your dashboard shows what we control: each live placement, the publication, the date, the link attribute and the page it supports. The contractual commitment is the number of placements in your batch. If a publisher runs late, we keep working until the batch is complete.
Rankings, website traffic and new clients are worth tracking, but they also depend on your site, your competitors and your wider marketing. We don't promise them, and we don't promise a named publication. Journalists decide what runs and whether it links.
How this sits alongside other accountancy marketing
- ICAEW, ACCA and other professional profiles. These help clients check your credentials. Keep them accurate, but they're a trust check, so don't expect them to move rankings much.
- Local listings. Consistent details on the main directories support map results. Paying for hundreds of irrelevant directory submissions adds little. Local SEO backlinks explains how citations and links differ.
- Tax content on your own site. A few clear, current explainers written by people who know the rules beat a high volume of generic posts. Google's guidance on helpful, people-first content asks for that kind of first-hand expertise.
- Paid guest posts on finance blogs. Paying for links meant to influence rankings falls within Google's link-spam policy, which is why we don't sell them. See types of backlinks for the difference.
Pricing
Accountancy firms use the same month-to-month plans as everyone else: Starter (5 placements, £2,500), Growth (10, £4,500) and Scale (20, £8,000). That works out at £500, £450 and £400 a placement. Each batch has a 45-day target and live dashboard reporting. See the backlink packages or the link building cost guide.
Multi-office firms that want coverage across several specialist teams can ask about a larger retainer. Book a call or email info@seobacklinks.co.uk.
Frequently asked questions
Is this SEO for accountants, or digital PR?
How much does it cost?
Do we need to give you data or a spokesperson?
Will you use anything about our clients?
Which pages will the links point to?
Can you guarantee rankings or new clients?
Is it worth it for a small practice?
Tell us which pages you want to strengthen.
Send your website and the pages that matter most. We'll reply within one business day with the stories we'd pitch and the plan that fits. Use the form, email info@seobacklinks.co.uk, or book a call.