PR backlinks are links you earn when a publication covers you, quotes you or cites your data. Because the link sits inside a real story, it carries the relevance, context and trust of the coverage around it. That is what makes it worth far more than a link that simply exists.
You will also see this called digital PR. The two terms mean the same thing; "digital PR" just reflects that the work now happens through online journalism, data-led stories and reactive expert commentary rather than posted press releases. We run it as a single service.
Why PR backlinks work
A PR backlink does three jobs at once. It passes authority from a trusted publisher, it puts your brand in front of a real audience, and it reinforces the expertise and trust signals that both Google and AI answer engines rely on. Relevance is what makes the difference: a link from a publication your audience actually reads is worth many times one from an unrelated site, which is why we match every pitch to the right journalist and title rather than blasting a list.
How we earn them
We build a story a journalist genuinely wants, usually original data, a survey or timely expert commentary, then pitch it to named journalists at relevant publications. When it runs, your link goes live inside the coverage. Every placement is permanent, comes from a real publication rather than a private network, and appears in your dashboard with its publication, link attribute and target page. The full process is set out on the digital PR backlinks page.
Where to go next
- Digital PR backlinks, the full service, process and deliverables
- Backlink packages, pricing and guaranteed minimums
- What makes a good backlink?
- Coverage we have earned
- Book a call
FAQs
Are PR backlinks and digital PR backlinks the same?
Yes. PR backlinks is the older term; digital PR backlinks is the modern one, used because the work now happens through online journalism, data stories and reactive commentary. We run them as one service.
Are PR backlinks worth it?
For most brands competing on authority, yes. A link inside genuine editorial coverage carries relevance and trust that a bought placement cannot, and it is far harder for a competitor to replicate. The caveat is that they compound a healthy site rather than rescuing a weak one.
Are PR backlinks safe under Google's guidelines?
Editorial links you earn through real coverage are exactly what Google's guidelines favour. The risk lies in paying for links that pass ranking credit, which breaches the spam policies. Earned PR coverage sits on the safe side of that line.